One of the most important rosé producers in France, the Moncigale brand, which is part of the Marie Brizard Wine & Spirits group and whose cellars are located in Beaucaire, is investing in a production line that can fill up to 3 million cans per year.
The first cans will find their place in supermarkets, delivery catering, and some festivals from the summer of 2020.
These are 25 cl cans of IGP Mediterranean rosé.
In France, the cans will be sold individually for around 2 euros. Moncigale's primary aim is export, particularly to the American and British markets, with hopes of hundreds of millions of dollars in the United States.
Moncigale is also targeting the transport catering sector, and in particular airplane catering with 18.7 cl cans, the format for use in flight.
The only player in the wine market to offer this format in France, Moncigale is attracting the interest of several players in the wine industry.
Marie Brizard's subsidiary has already put cans into cans for other wineries.
A bit of history
The history of Moncigale begins in 1921
That year, Groupe Casino created a wine buying office in Beaucaire, south of Avignon, which in 1993 became the largest wine bottling centre in France.
In 2003, Les Chais Beaucairois became Moncigale, in homage to the Provencal mountains and cicadas.
Several generations of families have succeeded one another in the cellars and bottling workshops.
An exceptional corporate culture has emerged from this, combining team spirit, ethical spirit and internal entrepreneurship.
Monsigale has 130 employees and more than 40% of its winegrowing partners and cooperative cellars have been loyal for more than 20 years.
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